Why I only work with landscaping businesses — and what that delivers

I chose specialisation over breadth. Working exclusively with landscaping businesses means I never charge clients for my learning curve — I already know what works.

What specialisation delivers in practice

Week one: proven campaigns running, not months of testing. I know which ad formats perform, which messages resonate, which objections to expect, which offers convert. Three years of exclusive landscaping experience that I can't build while simultaneously working in retail, automotive and construction.

I also run Groeneveld Tuinen — my own landscaping business — using the same campaigns, follow-up sequences and sales approach I build for clients. It's my live lab. It keeps my knowledge current and practical.